RIFLE SUPPLY
A rapidly-growing firearm shop and E-Commerce brand based in Huntington Beach California with a nationwide reach and a loyal local community.
ABOUT THE PROJECT
Rifle Supply was looking for an updated website, as well as an improvement upon the navigation and UX. Care was taken to maximize the improvements while maintaining low overhead
FOCUS
Website Design
UX/UI Design
Graphic Design
Project Management
PROGRAMS USED
Adobe
Photoshop
Adobe
Illustrator
Adobe
Indesign
Figma
ProCreate
Project Management - Principal Website Designer - Principal Graphic Designer
DESKTOP
Home Page
Catalog & Product Pages
Rewards Page
NAVIGATION & UX
A top-down-view approach to navigation and user experience
CATEGORIES AND BRANDS
Navigation from the homepage was an important focus for us. With a majority of their traffic landing on this page, it was important to put actionable navigation throughout the page so customers can find the products they were looking for. We built custom homepage navigation to direct customers to specific categories, or to their favorite brands.
QUICK FEATURES MENU
Giving the company a quick ability to feature important products, and dynamically populate new releases and top sellers.
SUBCATEGORY NAVIGATION
I created custom subcategory navigation buttons that automatically populate based on the websites category structure. This provided easy access and exposure to subcategories, while maintaining a low profile and letting the products be the main focus.
